Lansing Economic Area Partnership will be hosting its 4th annual Hatched event on December 28th featuring nine winners from their 2017 monthly business pitch competition to compete for a $10,000 grand prize. Lansing Mosaic caught up with one of the winners who will be competing, Troy Albrecht. Troy Albrecht is the founder of No-Spill Party Cups, silicon-weighted plastic cups that won’t spill water while playing party games.
How did you find out about The Hatching?
I heard about The Hatching contest through Michigan State University’s Entrepreneurial Association. I have been a member there for two years now; it’s a fantastic program and has helped many people. I won the April, 2017 contest for No-Spill beer pong cups.
When did you realize you had a passion for entrepreneurship?
I realized I had a passion for entrepreneurship while reflecting on my attempts to start multiple business endeavors throughout my life. I always have new ideas for products and I wanted to learn the skills that would help me act upon them. I have also been interested in the entrepreneurial aspects of the standard business major courses and so decided to make it part of my degree as a minor and really work towards starting businesses early.
Your idea includes a No-Spill Beer Pong Cups. Maturin LLC is such a unique name. Tell us about the meaning behind the name.
Maturin actually comes from my all-time favorite books, “The Dark Tower series”, by Stephen King. Maturin is a fabled turtle that
supposedly created this universe. Turtles/tortoises have just been a trend for me for a while; I have a turtle on my car dashboard, business card, necklace, phone background, etc. I decided it was a good name for the company so that it could encompass many different types of businesses.
Tell us about your community involvement in the greater Lansing area.
I try to stay involved with the Michigan State University community both professionally and in recreation. My business’s first product launch, No-Spill Beer Pong Cups, will begin in the East Lansing community through retail, tailgates, fraternities, etc. In addition, some of the recycled material that goes into the No-Spill Cups comes from the East Lansing area. I am a member of The Hatch and the Entrepreneurship Association. I enjoy collaborating with other students who are also pursuing start-up businesses and working through the inevitable complications.
Are you a student? If so where do you attend school?
I am currently attending Michigan State University as a Junior Business Management major with an Entrepreneurship minor.
What are you doing to prep for the Hatching Finale coming up in November?
For the Hatching Finale I am refining the product to be in its final form by the November contest. I plan to make some initial sales for financial data to show the exact profit margin and sales price at the contest. I am also redesigning the financing to allocate the prize money to the most useful channels to accelerate my business. I have been interviewing and surveying to get a broader public opinion on the factors of price, use, preferred methods of acquiring, and more so that I can have a set specific marketing plan to present to the judges.
About the Author
Ashlee R. Willis is the founder of Lansing Mosaic. Her mission is to help diversify entrepreneurship and highlight diversity & small businesses in Lansing, MI. She loves to network, plan & host events, coffee and be involved with the community.
TWITTER @ASHLEERWILLIS WWW.ASHLEEWILLIS.COM