The Lansing Economic Area Partnership will be hosting its 4th annual Hatched event on December 28th featuring nine winners from their 2017 monthly business pitch competition to compete for a $10,000 grand prize. Lansing Mosaic caught up with one of the winners who will be competing, Naomi Gauldin. Naomi Gauldin is the founder of Impeccables, a wine and dessert restaurant/ bar featuring an all-male wait staff clad in form fitting uniforms.
Lansing Mosaic: How did you find out about the Hatching?
Naomi: I found out about The Hatching through a friend of mine from Michigan State University when I told her about my idea. I won in September 2017.
Lansing Mosaic: When did you realize you had a passion for entrepreneurship, and the entrepreneurial side of things ? What keeps that fire going?
Naomi: I realized my passion for entrepreneurship at the early age
of 15. I knew I loved to cook and I decided I wanted my own restaurant. As I got older, I realized I wanted to showcase my ideas and creativity and not continue to work for someone else. I started getting interested in the entrepreneurial side of things in my late 20s. Oprah Winfrey has been someone l looked up to for years because of her business acumen. I didn’t just want to work 40 hours or more a week getting a set amount of money. When you’re in business for yourself, there is no limit to the amount of money you can make. What keeps me going is knowing I’m not doing all of this for nothing. I know God has a plan for me and I know I’ll be successful.
Lansing Mosaic: Your idea includes replicating Hooters but with a twist that’s for women. Tell us about how you came up with the name Impeccables and the symbolism/meaning behind the name. Tell us how that came about.
Naomi: I was struggling for a while to come up with a name that wasn’t vulgar but tongue in cheek. I wanted something catchy but fun and I knew I wanted the logo to have a man’s chest in the name to replace letters. The name came to me after I polled my friends on Facebook and I was thinking, what word has pecs in it, then I had an aha moment. Also, the word impeccable means flawless, immaculate and unblemished; that is what I want for my food, the service and the atmosphere. How I came up with the concept was I was out to eat at Hooters with my mother and I was looking around. It came to me that there are no places for women to go that have male servers. Then I had a bakery merchandising class where we had to come up with a business that’s either a bakery or a restaurant. Then I remembered my idea that prior year and said why not? After I got an A and some encouragement from the chef instructor, I decided to make it a reality.
Lansing Mosaic: Tell us about your community involvement in the greater Lansing area.
Naomi: I am involved in my church, Galilee Baptist (when I’m not working), helping with the kitchen ministry, youth department, nurses ministry and greeting ministry. In the past, I participated in Big Brothers Big Sisters, Advent House and Cooking Matters.
Lansing Mosaic: Are you a student if so where do you attend?
Naomi: I am a student at Oakland Community College studying Culinary Arts and Baking & Pastry Arts working towards a Fall 2018 graduation date.
Follow Impeccables on facebook @Impeccables
About the Author
Ashlee R. Willis is the founder of Lansing Mosaic. Her mission is to help diversify entrepreneurship and highlight diversity & small businesses in Lansing, MI. She loves to network, plan & host events, coffee and be involved with the community.
TWITTER @ASHLEERWILLIS WWW.ASHLEEWILLIS.COM